A domain is an address that users use to locate your website in the Internet. In other words, domain is a set of characters that associates your internet resource with the server where it is located.
The first thing the users see before even entering your website is its domain name. "www(dot)example(dot)com" is a good example of a domain name.
How to choose domain name? Choosing a right domain name is an important and challenging task. Why? Because it depends on the domain name you have chosen whether it is easy for the users, or potential visitors of your website, to remember this unique name. Hence, the shorter and the easier to pronounce the domain name, the better. Unfortunately, most of short domain names are already occupied, but this does not mean that they don�t exist at all. Moreover, these days not only short names but also good sounding sounds� combination are getting popular.
For example, the Beyond Interactive news agency could not register the name "www(dot)beyond(dot)com" because it was not appropriate for the purpose while "www(dot)beyondinteractive(dot)com" was too long, and the user would have difficulties typing it leading to mistakes when entering the address. And the company decided to go for www.gobeyond.com which fully accords with the customer servicing standards of the company. When buying a domain name, the www.bluefountainmedia.com, "Blue Fountain Media" - professional web design company follows certain logic. Below we have listed 10 important advices to follow when choosing a domain name.
1. Domain name should not be too long.
2. Domain name should be easy to remember and to pronounce (for example, you may need to read it out over telephone).
3. Don�t use digits in the domain name unless this is absolutely necessary.
4. Consider a number of domain options and choose the one that better suits you (for example: you can find suitable name in the .com, .net, .org., .info zones or vis ccTLD � Country Code Top Level Domains such as ".us", ".uk" or ".ca".
5. Be careful combining two or more words, because you can end up with an ambiguous meaning (for example: Pen Island � "www(dot)penisland(dot)com" � Penis Land)
6. Check if the resulting domain name sounds fine.
7. The registrar company you apply to for a domain name must be well reputed. Pay due attention when choosing one.
8. Show your domain name to friends and colleagues, seek their opinion and see how people perceive it.
9. Don�t plan anything with regard to a domain name that is available at this moment thinking you will be able to register it at any time. The name can be occupied by someone else in a minute�s time.
10. Don�t use intermediaries� services to register your domain.
Finding best domain name depends a lot on the name of your company, its profile, services it provides and other individual factors. However, the above rules are applied to everyone who wishes to buy a successful domain name in the internet.
